Cookies Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, enhance user experience, and provide anonymized information to site owners. Cookies can be “persistent” (remain on your device until you delete them or they expire) or “session” (deleted automatically when you close your browser).

We also use similar technologies such as local storage, pixels, and web beacons, which serve similar purposes. In this policy, references to “cookies” include these technologies.

2. Types of Cookies We Use

Sky2Road uses the following categories of cookies to provide and improve our travel assistance services:

3. Analytics & Advertising Cookies

We use analytics and advertising cookies to understand Site traffic and to promote our independent travel assistance services to users who may benefit from them. These cookies do not directly identify you personally but may record your IP address and device information in anonymized or pseudonymized form.

Analytics Cookies

We use Google Analytics (and potentially other analytics providers) to collect information about how users interact with Sky2Road.com. This helps us improve navigation, content relevance, and overall user experience. Google Analytics uses first-party cookies to report on visitor interactions. You can learn more about Google’s data practices at Google's Privacy & Terms.

Advertising Cookies (Google Ads & Bing Ads)

We may use conversion tracking and remarketing tags provided by Google Ads and Microsoft Advertising (Bing Ads). These cookies help us:

• Measure the effectiveness of our advertising campaigns by tracking whether a user completes a booking or contact action after clicking an ad.
• Show relevant Sky2Road ads to users who have previously visited our Site (remarketing).
• Limit the frequency of ads and gather campaign performance data.

Data collected via these cookies is subject to the respective privacy policies of Google and Microsoft. We do not share personally identifiable information with these platforms; they may use the data in accordance with their own policies. You can opt out of personalized advertising using the tools mentioned in Section 5.

4. User Consent & Cookie Banner

When you first visit Sky2Road.com, a cookie banner will appear informing you about our use of cookies and requesting your consent for non-essential categories (functional, analytics, and advertising cookies). By clicking “Accept All” or continuing to use the Site after the banner is presented, you consent to the placement of these cookies on your device. You may also choose “Manage Preferences” to enable only specific categories.

Strictly necessary cookies are always active because they are essential for the Site to function. Your consent is stored as a preference cookie so we do not ask you repeatedly. You can withdraw your consent at any time by clearing your browser cookies or adjusting your settings as described in Section 5.

5. How to Control Cookies via Your Browser

Most web browsers allow you to manage cookie settings through their preferences or settings menu. You can typically:

• View which cookies are stored on your device and delete them individually.
• Block third-party cookies entirely.
• Block all cookies from specific websites.
• Set your browser to notify you each time a cookie is set.

Below are links to cookie management instructions for popular browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Please note that blocking certain types of cookies may impact your experience on our Site — for example, you may not be able to use some interactive features or complete a booking.

Opt-Out of Advertising Cookies (Industry Tools)

In addition to browser controls, you can opt out of interest-based advertising from Google and other participating ad networks using:

• Google Ad Settings
• Network Advertising Initiative (NAI) opt-out page
• Digital Advertising Alliance (DAA) opt-out

6. Google Ads & Bing Ads Tracking

Sky2Road uses conversion tracking and remarketing tags from Google Ads and Microsoft Bing Ads. When you interact with our advertisements or perform certain actions on our Site (e.g., contacting support or requesting a booking), these platforms may set a cookie to record that action. This helps us measure advertising return on investment and tailor future ads.

We do not combine this tracking data with personally identifiable information (such as your name or email) unless you explicitly provide that information (e.g., by filling out a contact form). The data collected is subject to the respective privacy policies:

• Google Privacy Policy
• Microsoft Advertising Privacy Policy

7. Third-Party Cookies

In addition to cookies set by Sky2Road (first-party), some of our service providers and advertising partners may place cookies on your device when you interact with our Site. These third parties include:

• Google (Analytics, Ads, reCAPTCHA)
• Microsoft (Bing Ads)
• Social media platforms (if you use share buttons or log in features – currently limited)

We do not control the setting of third-party cookies, and you should review the respective privacy and cookie policies of those third parties for more information.

8. Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or our business practices. Any updates will be posted on this page with a revised “Effective Date”. We encourage you to review this policy periodically. If we make material changes, we will notify you via a prominent notice on the Site or by email (where available).